Hey, I’m
With 2 years of design experience, I fuse data, user insights, and business objectives to craft empowering user experiences, one interaction at a time :)

AI Product ManagerBilibili· Led the establishment of the RHLF annotation platform, a B-side product specifically designed for manual annotators to manually annotate search responses on large models, which improved manual annotators' efficiency by 40% and data accuracy by 25% by reducing interaction time and lowering the operation threshold.
· Led the creation of three iterations of AI search Q&A card for optimization, working cross-functionally with algorithm development partners and design partners to increase Page View by 9% and Unique Visitor by 13%.

Sep - Dec, 2023

UX/UI DesignerNIO.Inc· Planned and conducted over 3 user interviews with over 6 stakeholders resulting in clarifying user journey, pain points and design goals.
· Built a branded resource platform for NIO employees around the world, serving more than 30,000 NIO employees every day. Reduces costs for NIO by more than 2m+ annually,  improves employee productivity by 37.2%. Successfully rolled out to NIO China starting Aug 2023.

Mar - Sep, 2023

UX Designer

· Provided a redesign of Roborock's official website based on persona, user journey, user pain point analysis, and website analytics, which revolutionized the consistency, accessibility, and usability of Roborock's official website design.
· Provided redesign of Genesis Automotive's official website and mobile pages based on competitive analysis, stakeholder feedback, and usability study results, resulting in high customer satisfaction.

Jan - Apr, 2023

UX/UI Designer

· Provided BMW with a future travel design for 2029, which includes an AI-based Phud design, user profiling, user flow diagrams, multimodal interaction design, and AR interface design, to explore the possibilities of human future travel.
· Provided BMW with a training program design for beginners.Conducted competitive analysis, design research user testings and A/B testing to draw evidenced and data driven design decisions.

Sep - Dec, 2022

FEATURED PROJECTS

Made with ten cups of bubble tea and a loud laptop fan

©️portfolio by Zoe Wang

CONTACT